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Creativity Daily

Wednesday, February 05, 2025
 
Channing Tatum in Wrexham AFC's locker room holding a bottle of Stok Cold Brew Coffee

14 creative campaigns to know about today

Our picks for Feb. 5 include more Super Bowl spots along with new campaigns for Billie, Stok Cold Brew Coffee and WeWork.

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A still from WeatherTech's FINAL Super Bowl 2025 commercial "Whatever Comes Your Way" showing the four elderly women walking confidently with a too-cool attitude away from an explosion behind them.

Why WeatherTech is taking a more ‘wild’ approach to the Super Bowl—behind its new strategy

WeatherTech is taking a different direction with its Super Bowl spot this year as it tries to connect with a younger audience by highlighting the antics of four grannies.

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SB2025_FINAL_MountainDew-BajaSealSinging_3x2.jpg

Watch Seal—as a seal—sing in Mountain Dew’s Super Bowl ad

Mountain Dew’s “Kiss from a Lime” Super Bowl ad features Seal promoting the soft drink’s fast-growing Baja Blast variety.

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A still from Meta's Super Bowl 2025 commercial "Hey Meta, Who Eats Art?" showing Chris Hemsworth beside Chris Pratt as they both stand in front of an open refrigerator full of green leafy vegetables.

Super Bowl ads—what viewers want and don’t want from brands in 2025 commercials

Humorous ads of course are in, but certain messaging isn’t wanted on Super Bowl night, according to a recent Harris Poll. 

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Walton Goggins wearing his goggles in GoDaddy's Super Bowl 2025 ad "Act Like You Know.".

Watch GoDaddy’s Super Bowl spot with Walton Goggins

GoDaddy’s Super Bowl ad shows how AI is showing up in Big Game ads.

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A zoomed in crop of a Starbucks Coffee cup being held by a male Starbucks Coffee barista.

Starbucks chief brand officer on its Super Bowl plans and new marketing approach

Tressie Lieberman talks about bringing “humanity” to Starbucks and working with CEO Brian Niccol.

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