Tinuiti finds TikTok by far Gen Z's biggest source of new CPG product discovery on social

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Influencer Marketing

Thursday, August 24, 2023
 
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Creator marketing news and trends—Bama Rush brand deals, TikTok leans into Gen Z search habits

Ad Age looks at the biggest trends shaping creator marketing and social media this week, from buzzy brand deals to the evolution of creator-led businesses.

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TikTok Search ads

TikTok opens search ads to all advertisers

Video app releases more details about how brands, including Clinique UK and DIBS Beauty, show up in search results.

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panels of Gen Z marketers and creators

What Gen Z wants from influencer marketing and brand social media

More than 30 Gen Z creators and marketers spoke at JUV Consulting’s recent ZCon event in Los Angeles.

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Amazon logo.

Amazon offers influencers $25 per video, sparking chorus of LOLs

As it seeks videos, Amazon appears to be offering influencers much less than they usually earn for such work.

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Fiat Red 500

Gen Z and brand loyalty—how limiting your scope can create a competitive edge

Deciding against diversification is a strategically important and often neglected decision.

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