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CMO Strategy |
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Wednesday, April 27, 2022 |
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A giveaway with no entrants makes a point about overlooked food waste.
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Kroger Precision Marketing Senior VP Cara Pratt on how retail media is flipping the funnel and moving beyond promotions as agencies and brand marketers get more involved.
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'On the Clock' blockbuster film-style trailer, created with Ventureland, stars Dennis Quaid, Josh Holloway, Scott Eastwood and a host of Rams players in heist-style plot around the draft.
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It’s time for brands to demonstrate that all Americans are reflected in this powerful industry of images and societal norm-setting.
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Sponsored Content
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New research reveals that two-thirds of marketers believe reputation management is a concern and a challenge. Here are some helpful tips to meet the challenge.
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Last call for entries: Deadline is April 27
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A new twist on an old slogan puts the focus on younger consumers seeking 'better than good.'
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Some brands are 'prepared to stop spending,' one agency exec says about the new boss.
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