A giveaway with no entrants makes a point about overlooked food waste

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CMO Strategy

Wednesday, April 27, 2022

Behind Kroger's thriving retail media network

Kroger Precision Marketing Senior VP Cara Pratt on how retail media is flipping the funnel and moving beyond promotions as agencies and brand marketers get more involved.

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L.A. Rams go full Hollywood in NFL Draft brand campaign

'On the Clock' blockbuster film-style trailer, created with Ventureland, stars Dennis Quaid, Josh Holloway, Scott Eastwood and a host of Rams players in heist-style plot around the draft.

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Without Black love, there is no brand love

It’s time for brands to demonstrate that all Americans are reflected in this powerful industry of images and societal norm-setting.

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Sponsored Content

Why reputation management is key to your brand’s success

New research reveals that two-thirds of marketers believe reputation management is a concern and a challenge. Here are some helpful tips to meet the challenge.

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Ad Age Small Agency Award judges announced—last call for entries

Last call for entries: Deadline is April 27

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Inside KFC’s new marketing strategy as brand puts new twist on slogan

A new twist on an old slogan puts the focus on younger consumers seeking 'better than good.'

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Elon Musk buying Twitter makes advertisers 'anxious'

Some brands are 'prepared to stop spending,' one agency exec says about the new boss.

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