Behind the rise of agency chief AI officers
Monks, Stagwell and IPG have all recently appointed AI execs—inside their roles and how they operate.
Creativity
View AllView AllInfluential ad archive AdLand gets new lease on life through acquisition by Marketecture
AdLand.tv shut down earlier this year after a nearly 30-year run.
Featured
TJ Maxx and Marshalls owner TJX set to make sprawling agency changes
TJ Maxx creative, handled by McCann New York, is not part of the retail company's series of reviews.
How Google’s cookie decision kills its Privacy Sandbox vision
Industry leaders on what’s next for ad tracking.
Inside LinkedIn agency searches—and the critical information brands are failing to communicate
Companies that have launched searches on LinkedIn include Reckitt, De Soi, The North Face, Jordan, Feastables and Heineken.
Meet the most marketable NFL rookies-to-be
The NFL's 2025 draft class is well-versed in the business of sports through NIL deals.
EDO’s latest data pairings challenge Nielsen’s hold on TV outcomes measurement
Opening up data partnerships beyond Nielsen helps put EDO in more of a neutral “Switzerland” role.
CEO of laundry pod pioneer Dropps on building the next green product powerhouse
Alastair Dorward, who was a founding CEO of Method, details the strategy for Dropps.
Trump Tariffs & Global Economy
How marketers are adjusting their budgets in response to the economy—including reducing agency expenses
Marketers are looking for ways to reduce spend.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllHow to escape agency job silos and land the right role
Switching departments in advertising takes patience and planning, but it’s possible without starting from scratch.
How FOMO, value and nostalgia drive Gen Z purchases
Gen Z buying decisions are rooted in a desire for connection and smart spending.
U.S. policy shifts have upended marketing—how CMOs should respond
5 ways brands can turn policy disruption into strategic advantage.
Marketer’s Brief Podcast
View AllCEO of laundry pod pioneer Dropps on building the next green product powerhouse
Alastair Dorward, who was a founding CEO of Method, details the strategy for Dropps.
Gen Z Marketing
24 Gen Zers to watch in marketing and advertising
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
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